Each of these NFTs (or physical products) has a unique hex number attached to them, stored in a private database, given based upon the order in which they’re purchased. Prints + merch at this point forward will have a physical QR code on it that’ll eventually link to not only it’s own website page, it’ll also be used to redeem a token. “Barcodes” will eventually be used to mint and activate separate digital tokens that have game mechanisms built into them, the code will only be redeemable by the current holder of the token or by physical QR code. Until the full release, any code will simply redirect to the LeveL page.